New technology uprising - No more changing rooms in clothes stores!
That could be the trousers that will not belt up. Customers in some of Britain´s top clothing shops may soon find their prospective purchases telling them whether they would be a good fit. The system, which can also be applied to jackets, skirts and almost any other garment, is heralded as the most exciting innovation in retailing in years. It could cut the hours spent trying on clothes that will never fit and, once perfected, could mean the end of the changing room.
A version of technology is already being worked on Marks and Spencer, whose next big sizing survey, the first in more than 10 years, will make use of the latest three-dimensional scanning technology. Mark and Spencer will use the information to determine the shapes of its future clothing and to run a test in which selected customers can use the cards to order bespoke suits and other clothes.
The technology has already been taken further in the United States, with smat cards holding an individual´s scan details being designed to plug into a portable device that shoppers carry round the store with them. The beauty of scanning systems, as opposed to conventional tape measures, is that they detail an individual´s shape as well as their size. “A tape measure may tell you that a lady´s hips are 36 inches, but it tells you nothing about where on her hips the bulk of those inches lies but with a scanner you can see exactly”. Specialist on clothing at MaS said.
The most likely scenario, and one which is already possible, is that the shopper, once scanned, would be given a smart card holding all the information about their body type. That card could be used to guide the customer automatically to the clothes which fitted them best.
It will be possible for shops to go a step further and allow customers to use their smart cards to order tailor´s made clothing. Translating three-dimensional images into two-dimensional clothing patterns is a skill e have lost as traditional tailoring has disappeared. However, it is something clothing manufacturers are going to have to relearn and then automate.
For some customers the prospect of successive pairs of trousers – in sizes that once might have fitted – loudly announcing that they are far too small could turn shopping into a humiliation – but the system is likely to be designed with them in mind. Instead of loudspeakers, customers can choose a small ear-piece, so that their potential trousers, suit or even underwear would not need to talk. They could just whisper softly in the ear.
I think that this technology will help especially to people with very big or small sizes. And it would bring joy even for shopping men, who don´t like it because of stripping off and on in the changing rooms.
Sources:
http://www.depts.ttu.edu/hs/dod/ADM/front_news.php
http://www.marksandspencer.com/Jargon-Buster-Technology/b/526316031
http://books.google.sk/books?id=smpJ_1_KEoAC&pg=PA143&lpg=PA143&dq=mark+and+spencer+three-dimensional+scanning+technology&source=bl&ots=jcOhNQJUCp&sig=RPZD2RVjWI-MIwG-5FKwA9NypYg&hl=sk&ei=i6X8TYSaGo3Dswb3xrzxDQ&sa=X&oi=book_result&ct=result&resnum=7&ved=0CE0Q6AEwBg#v=onepage&q&f=false..
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